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Blockchain: Online Marketing Extinction

It was a grand dream, I myself was a firm believer. A level playing field where the small business can advertise, compete and carve out business away from the...

The Paradox of Tactics

A two year writing hiatus is best broken by this note - "Tactics will make you soar, but will not keep you air-born." Trough-out my career, I have noted, is...

AdWords as a Research Tool

So many companies have become allergic to using AdWords. The reason? With the ability to track exactly what ads and keywords one uses in their campaigns via...

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Fear and self-interest make the world go round.

Nico Black

CEO & Founder, iLeviathan