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The Paradox of Tactics

A two year writing hiatus is best broken by this note - "Tactics will make you soar, but will not keep you air-born." Trough-out my career, I have noted, is that tactical work...

AdWords as a Research Tool

So many companies have become allergic to using AdWords. The reason? With the ability to track exactly what ads and keywords one uses in their campaigns via tools like SEMRush...

The Branding Coefficient (BrandCo)

The only way you can really optimize an online business is work against a single metric. That metric should be the one your business is judged by, whether it is leads, downloads,...
Building an Internet Empire, a Guide

Building an Internet Empire, a Guide

What do you need to know in order to build an online business empire? Consider your business is a whaling ship. You want to make sure that you hunt down the whale (your top converting demographic), but that it’s done in a way that’s sustainable in terms of cost...

Online Marketing Risk Management

Online Marketing Risk Management

One of the most interesting delimitations of jobs in the modern day world is the concept of risk. Different jobs have different levels of risk: Bankers - they handle other peoples money, no risk Entrepreneurs - they take the risk and keep the money Artists \ inventors...

It’s The Power of The Meme

It’s The Power of The Meme

My dual passions are marketing and politics. In both spheres there is a common factor. That common factor, is the power of assumption, from which stories and perceptions are built. Assumptions are built from memes. Small snippets of information that once accepted...

Decay Marketing: a Concept

Decay Marketing: a Concept

Speaking to a friend today I recalled a concept that I had developed a few months ago. Yes, the name is nasty - but it's quite a clever concept. In the world of personal improvement (money, health, relationships) we always have more or less of something. We are either...

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Decay Marketing: a Concept

Speaking to a friend today I recalled a concept that I had developed a few months ago. Yes, the name is nasty - but it's quite a clever concept. In the world of personal improvement (money, health, relationships) we always have more or less of something. We are either...

read more
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Fear and self-interest make the world go round.

Nico Black

CEO & Founder, iLeviathan