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This is truly an exceptional web project, here are the things that I never realised it, but I do fancy. They display a set of products on thefancy.com that are simply stunning objects with the most enticing photography. This is really an amazing way to drive traffic to a website, but honestly it’s also the most amazing consumer experience. It’s like stumbleupon for products.

Their alexa ranking now is huge enough as it is, but this is truly a revolutionary way to experience online browsing. Their big win will be if they include a shopping cart functionality so that with one click I can buy everything I ever fantasized about in one fell swoop.


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