Select Page

The Latest:

Blockchain: Online Marketing Extinction

It was a grand dream, I myself was a firm believer. A level playing field where the small business can advertise, compete and carve out business away from the...

The Paradox of Tactics

A two year writing hiatus is best broken by this note - "Tactics will make you soar, but will not keep you air-born." Trough-out my career, I have noted, is...

AdWords as a Research Tool

So many companies have become allergic to using AdWords. The reason? With the ability to track exactly what ads and keywords one uses in their campaigns via...
The Branding Coefficient (BrandCo)

The Branding Coefficient (BrandCo)

The only way you can really optimize an online business is work against a single metric. That metric should be the one your business is judged by, whether it is leads, downloads, sales, etc. I had a very interesting discussion this week with an online retailer. This...

Dangers of Not Outsourcing

Dangers of Not Outsourcing

Public outcry about jobs being shipped abroad? That's because outsourcing isn't done right. Let's take an example from Apple. Apple has outsourced its manufacturing to China and was crowned the richest company in the world today. Not bad considering that 15 years ago...

The Low Risk Product Launch

The Low Risk Product Launch

So here it is: that idea that's so epic that it will have Zukenberg grovelling at your feet. The vision is grand, the solution is needed and so, the chances of getting it to work are close to nil. Why is the world changing, grand solution such a huge risk? Mostly, in...

TheFancy is Stumbleupon for Shopping

TheFancy is Stumbleupon for Shopping

This is truly an exceptional web project, here are the things that I never realised it, but I do fancy. They display a set of products on thefancy.com that are simply stunning objects with the most enticing photography. This is really an amazing way to drive traffic...

The $5000 Startup

The $5000 Startup

Building a new concept based on open source software can be very affordable. Start with planning, start at a high level of the funnel... do a drill down per phase (sign-up, log-in, product page, etc.), then once that's worked out a high level,...

More from the blog

Terrorism on Twitter

Woke up to hear that there was an assassination attempt on an Israeli diplomat's wife in New Delhi. Well, we knew that kind of stuff was coming anyway. but what's amazing is this Indian journalist that was there while it happened. Tweet showed below: The car in front...

read more

Online Marketing Risk Management

One of the most interesting delimitations of jobs in the modern day world is the concept of risk. Different jobs have different levels of risk: Bankers - they handle other peoples money, no risk Entrepreneurs - they take the risk and keep the money Artists \ inventors...

read more

Fear and self-interest make the world go round.

Nico Black

CEO & Founder, iLeviathan